Strategy and Goals of VBH Holding GmbH
Strategic Focus
Internationality
Thanks to our successful international positioning, we offer our suppliers a global sales platform and our customers an extensive and internationally coordinated range of products and services - from Argentina to Siberia.
Product range policy
Our own brand greenteQ completes the VBH product portfolio with its strong manufacturer brands. We offer everything you need for the manufacturing and installation of windows and doors.
Services
VBH’s extensive range of services sets it apart from the competition. From the online shop, CE certification and knowledge database to ordering options via iPhone or scanner: our creative solutions make our customers’ lives easier.
Strategic Goals
Expansion of the service portfolio
With our innovative service offers, we support our customers in the market development and their everyday challenges. Our service portfolio complements the VBH product and service offers. In this way, our customers benefit from our customized solutions and our application expertise.
Significant strengthening of e-commerce
With the expansion of our online offers, our customers can handle their orders conveniently and economically. VBH now covers every possible ordering method, from EDI connections to orders via scanner or smartphone app to the web shop. The digital range of services will be rolled out internationally step by step.
Increase in the share of our own brands greenteQ and systeQ in group sales
Our own brands are profitable growth drivers. With more than 3,000 items, their share of sales in the VBH Group reached 15 % by average, in some countries even 40 %. Focus is not on the marketing of individual articles or products. Rather, we offer our customers cross-topic system solutions..
International presence in more than 20 countries
Our international presence offers suppliers a uniform sales platform and our customers an extensive and internationally coordinated range of products and services.